UM Institute gauges attitudes toward Montana tourism

MISSOULA – A recent University of Montana survey found state residents still generally support tourism. However, there are growing worries about overcrowding, quality of life and newcomers flooding the state due to the COVID-19 pandemic.

Since 1992, UM’s Institute for Tourism and Recreation Research has conducted annual surveys of Montana residents on their attitudes toward tourism within the state. This study is conducted from October to December to track perceptions of the tourism industry in Montana.

In addition to a standard set of questions about their attitudes toward tourism in 2021, re...


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