Weekly publications capitalize on community connections
The state of printed news - Part III
January 20, 2022
MONTANA - While daily newspapers are shifting their content to digital platforms, weeklies have been slower to move away from print. They have statistically done better at maintaining their print subscribers but as more and more readers demand digital access, the weeklies are taking different strategies to keep their publications relevant. Much of this is done by focusing on hyperlocal coverage and community-centered journalism.
Weekly newspapers in Montana fared better than average in maintaining their print circulation, showing a 25% decline compared to a 40% decline for Montana daily n...