Seeley Swan Pathfinder -

MONTANA - Nationwide data from the Pew Research Center shows newspapers’ print circulation decreased over 45% in the last decade. With a sample set of Montana daily newspapers showing an average decline of nearly 40% over the past 10 years, publications from around the state have had to alter and expand their business model to maintain their markets. In this article two Montana newspaper publishers will share their experiences with adapting to a new market.

According to Sworn Statement of Circulation reports, daily publication, The Missoulian, saw a bigger decline than the state sample av...