2017 Fire Season Costs Montana up to $240.5 Million in Visitor Spending

Montana lost up to 800,000 visitors due to the fires and smoke this past summer, according to a report produced by the Institute for Tourism and Recreation Research at the University of Montana.

“The reduction in visitation resulted in a loss of $240.5 million in visitor spending, translating to a 6.8 percent loss in expected annual spending,” said ITRR Economist Jeremy Sage.

Nonresidents who visited Montana in July, August and September also indicated impacts from the smoke. While nearly one-third of those who visited said the smoke wasn’t bad enough to negatively affect them, 10 percent coul...

 

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