Seeley Swan Pathfinder -


By Andi Bourne

The Branding of Seeley Lake


Andi Bourne, Pathfinder

The Seeley Lake Community Foundation purchased new welcome banners (right) with the new logo and slogan for Seeley Lake. They hung them before Memorial Day on the light poles in downtown Seeley Lake.

SEELEY LAKE – Members of the Seeley Lake Community Foundation (SLCF) and several business owners in Seeley Lake formed a committee to reinvigorate the effort to brand Seeley Lake that started six years ago. This past April they unveiled two logos for Seeley Lake, one with the Change Your Pace slogan. They are available for anyone to use to help promote Seeley Lake.

The idea to brand Seeley Lake started in the early 1980s. Seeley Lake resident Kris Gullikson was a recent graduate of art school when she moved to Seeley Lake in 1983. She started helping businesses with signage as a way to b...

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