Filling the Niche

SEELEY LAKE – Seeley Lake's Sam Bolton has created the perfect niche product. A niche product is defined as one made and marketed for use in a small and specialized but profitable market. Bolton's niche is knitting needles made from exotic woods.

It started because Bolton's wife Terry, owner of Seeley Lake's former Books Yarn and More store and an avid knitter, kept telling him he ought to make wooden knitting needles. It took a couple of years but Bolton eventually decided to give it a try. He dug out the old lathe he had bought at an auction for $50, but never got around to using. Without in...

 

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